Black Friday Online – A Digital Marketer’s View of Early A.M. Activities

November 27, 2009

It’s 5 a.m. in Arizona , which equates to 4:00 a.m. PST, 7 a.m. EST, and 6 a.m. CST.  This puts me close enough to the middle of the launch of the annual shopping feeding frenzy that I’m unofficially ringing the bell, and calling this the online observer’s start of what we’ve all been schooled [...]

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Relevancy of the Post-Click Experience – A Quick Windows 7 Banner Ad Review

October 31, 2009

While checking out what College Football has to offer me on this glorious desert morning, I came across the following banner on ESPN: It caught my eye for 2 reasons: 1 – I was just at a conference, ExactTarget’s Connections 09, where a speaker talked about testing and how Microsoft found that green buttons convert [...]

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How Email Testing Can Enhance Other Marketing Efforts

August 18, 2009

Benefits of email testing go beyond your email campaign. What you learn from an email can give provide great insight into your customers, but what about potential customers? By using multi-variate and A/B testing you can not only enhance your email marketing efforts but also your other marketing channels.

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Increasing Your Profits Through Online Market Research

July 26, 2009

Look who’s talking! No, I’m not referring to the surprise 80′s smash starring John Travolta, Kirstie Alley, and this kid (by the way, there was actually a sequel, wow). I’m talking about your customers, and they’re telling you everything you need to know to improve the bottom line.

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Customer Lifecycle Marketing – More Than Email, And A Bigger Deal Than You Think

July 25, 2009

How’s your email program performing? Are you building meaningful relationships with your customers online through direct marketing? If you’re not sure, you are leaving money on the table.

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Keyword Research and Keyword Ranking Tools

July 25, 2009

Many would argue that thorough and diligent keyword research is the most pivotal part of a successful search marketing campaign. Not only can it help you bring relevant traffic to your website and away from the competition, a deep dive can also help you understand what topics your target audience are interested in, and what vernacular they use in the process informing both content creation and link building opportunities. As promised in my ExactTarget webinar today “Get With the Program! Integrating Email within Your Overall Marketing Mix,” here are some helpful tools to use when building keyword lists.

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Marketing Tips In A Down Economy Revisited

July 25, 2009

In today’s economy, marketing professionals are expected to create more impact for less budget, with the added bonus of real consequences awaiting failure. Fear not! Included are a number of tips to help you maximize your return on investment now, and benefit from doing so in the future when budgets return.

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