About

Digital Marketing Strategy is a blog founded by Mike Corak of ethology, a Tallwave company, and David Hibbs of Responsys.

Mike Corak

Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning efforts for the consultancy’s largest clients, and is c0-founder of www.digitalmarketingstrategy.com.  Previously, Mike lead the strategic planning practice and account management efforts at Off Madison Ave.  An active member of the digital marketing community and frequent blogger and speaker, Mike’s passion is interactive marketing. Mike’s developed and implemented winning digital and integrated strategies for hundreds of companies over his 12 year career including the likes of Coca Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Contact Mike at mikecorak@gmail.com, or interact with Mike here: twitter, LinkedIn, Slideshare, Posterous.

David Hibbs

David Hibbs is a Strategic Consultant in the Strategy Services division at Responsys, and is co-founder of www.digitalmarketingstrategy.com.  David is also the Co-Chair of the Email Experience Council‘s Consumer Education Roundtable, a group focused on alleviating the frustration and confusion of email by identifying and creating content and tools that help educate consumers on the most efficient and safest ways to use email so they can have the most positive email experience possible.  David’s developed and implemented winning digital and customer lifecycle strategies for many companies over his career including Leslie’s Swimming Pool Supplies, Fujitsu, Nike, CSK Auto, Intuit, Massage Envy,  BBC America/Canada Shop, Cars.com & Apartments.com. Contact and interact with David here: twitter, LinkedIn.